Guides / Open Graph

Open Graph tags for rich previews

Worth +8 points · controls how your link looks when shared

Open Graph (og:) tags tell other tools what to show when your link is shared or unfurled — a title, a summary and an image instead of a bare URL. AI agents, Slack, X, LinkedIn, Discord and iMessage all read them. They also give machines a clean, structured copy of what each page is about.

Copy-paste: the full set

Inside <head>, per page:

<meta property="og:type" content="website">
<meta property="og:title" content="Your page title">
<meta property="og:description" content="A one-sentence summary of the page.">
<meta property="og:url" content="https://yourdomain.com/this-page">
<meta property="og:image" content="https://yourdomain.com/og.png">

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:image" content="https://yourdomain.com/og.png">

About the image

TipWhy
Use 1200×630 pxThe standard ratio every platform crops to
Use an absolute URLRelative paths often fail to unfurl
Keep it under ~1 MBLarge images get skipped by some scrapers

At minimum airready looks for og:title or og:description — but shipping the full set above gives you the rich card everywhere.

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